16/06/2009 
Autor: Gazeta Mercantil

SÃO PAULO, 6/16/09 - PanAmericano bank, the financial division of the Silvio Santos group, and mobile solutions supplier Minucom, a subsidiary of the Orange Soluções Integradas group, have signed a loyalty marketing partnership for pre-paid mobile phone services.

PanAmericano's clients can use Minucom's system to purchase mobile phone credits via credit card and in up to three installments interest-free.

"Currently 81% of mobile phones in Brazil are prepaid - a sign that most of the users are on a low-income. For this reason, the bank is offering them a solution to facilitate the acquisition of credits ", said Marcelo Consentino, the credit card manager at Banco PanAmericano.

The purchase in installments swill be available only to PanAmericano's 2.6 million credit card holders (which include Visa, Mastercard and PanClub Ouro cards).

(Newsroom - IN)

(Fonte: Investimentos e Notícias)